How Mahendra Singh Dhoni and his friend Arun Pandey created India's most valuable sports celebrity - Business Today
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http://businesstoday.intoday.in/story/celebrity-marketing-cricketer-ms-dhoni-endorsing-brands/1/193100.html
Yogesh has added a note -
Fascinating “rags to riches” story on brand Dhoni. Must read for Sports Marketeers.
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